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As the art world navigates an era of transformation, the Art Market Trends 2025 report reveals a shifting landscape shaped by digital innovation, economic pressure, and a growing demand for transparency. Based on surveys from over 1,600 collectors and galleries in more than 60 countries, this report uncovers the emerging patterns that are redefining how art is bought, sold, and valued.
With 43% of galleries planning to increase their focus on online sales, it’s clear that digital channels have evolved from optional to essential. Over 75% of galleries now offer artworks online, and most report that online sales in 2024 were stable or improved compared to the previous year.
Collectors are following suit. In 2024, 59% purchased art online, and 73% said they bought as much or more online than in 2023. Among younger collectors under 37, these numbers are even higher—with 71% making purchases online and 80% increasing or maintaining their activity.
The art market is increasingly global, digital, and driven by platforms like Artsy and Instagram. Galleries not adapting to this shift risk falling behind.
The market correction of recent years, coupled with economic uncertainty, has made collectors more discerning. In 2024:
30% of collectors reported becoming more selective.
73% identified high prices as a barrier to purchasing art.
Only 7% said they were buying more art than the previous year.
Galleries echoed these sentiments, with 45% observing a decrease in willingness to pay higher prices. Pricing strategy has become more complex, with collectors comparing similar works and consulting auction data to gauge fair value.
As economic headwinds continue, building trust through pricing transparency and market education is more critical than ever.
One of the most striking findings — 69% of collectors have hesitated to buy due to lack of transparency. Whether it’s hidden prices, unclear provenance, or vague artwork descriptions, the art market’s longstanding opacity remains a major deterrent.
Yet, fewer than half of galleries (44%) display prices online for all available works. A quarter only provide prices upon request—a practice that, as one collector put it, “always feels like it means too expensive.”
Artworks with visible prices are six times more likely to sell. Transparency isn’t just ethical—it’s effective.
Both collectors (72%) and galleries (51%) are showing a strong preference for emerging artists. These creators often offer fresh perspectives and more accessible prices—aligning with the 61% of collectors who typically buy works priced under $5,000.
Galleries are increasingly investing in the development of new talent, with many cultivating close, collaborative relationships with early-career artists. This focus creates space for education, storytelling, and long-term engagement.
Emerging art offers not just affordability, but opportunity. For collectors, this segment presents potential for both discovery and long-term value.
When asked what they value most from galleries, collectors overwhelmingly favored:
Exclusive previews of new works (62%)
Behind-the-scenes access to artists (54%)
Educational content (46%)
Yet, only 15% of galleries reported offering educational content, revealing a disconnect between what collectors want and what galleries prioritize. Galleries that bridge this gap stand to deepen relationships and build trust.
Content-rich engagement—artist talks, process videos, educational pieces—can differentiate galleries and enhance collector experience.
Perhaps the most sobering statistic from the report: just 17% of collectors believe the art market meets their needs very well. Accessibility, transparency, and pricing remain persistent issues. While the market has made strides in digitization, much work remains to create a more inclusive, buyer-friendly ecosystem.
The market’s next evolution must prioritize the collector experience—not just the sale.
The art market of 2025 is at a crossroads. On one hand, it’s expanding digitally, attracting new and younger collectors, and celebrating emerging voices. On the other, it’s still hampered by outdated practices, inconsistent transparency, and collector disillusionment.
To thrive in this environment, galleries must embrace digital tools, prioritize transparency, and invest in building meaningful relationships. Likewise, collectors should seek out galleries that educate, engage, and empower them—both online and offline.
In short, success in the art market today is less about price tags and more about participation, partnership, and purpose.
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